While working for Biederman Redevelopment Ventures (BRV), RE.CO founder Rodrigo Rodarte served as the inaugural Programming Manager for Salesforce Park, a transformational new rooftop park atop the Salesforce Transit Center in San Francisco. The BRV team spent years planning programming and placemaking strategies for the new park before opening, culminating in a grand opening celebration that was so well attended, the fire Marshall was forced to temporarily close the park.

Early conversations with small businesses, arts organizations, and local artists turned into years long programmatic partnerships that still contribute to the park’s success today.

In addition to programming, the BRV team sourced site furniture, custom equipment, games, food vendors, and creative branding for park amenities.